By The Tech Buzz
Publication Date: 2026-09-25 02:05:00
Microsoft is quietly abandoning the Copilot Plus PC brand just two and a half years after launching it as the flagship identity for AI-powered Windows machines. The company’s new Surface Pro and Surface Laptop models technically meet Copilot Plus requirements but aren’t being marketed under that name, signaling a strategic retreat from what was once positioned as the future of personal computing.
The writing was on the wall, but now it’s official – Microsoft is done with the Copilot Plus PC brand that was supposed to revolutionize how we think about AI-powered computers. What started as a bold bet on AI integration has quietly become a marketing footnote, with the company’s latest Surface devices abandoning the branding entirely.
According to Windows Central’s Zac Bowden, Microsoft’s new 12-inch Surface Pro and 13-inch Surface Laptop meet every technical requirement to be called Copilot Plus PCs, but the company isn’t using that label anymore. “These are not called Copilot Plus…