Microsoft Promoting has launched a report that identifies unfavourable key phrase conflicts in purchasing campaigns.
A unfavourable key phrase battle refers to a key phrase being erroneously blocked from the unsuitable marketing campaign.
This additionally refers to a unfavourable key phrase with a match sort that’s applicable for one marketing campaign however not one other.
Microsoft’s product unfavourable key phrase conflicts report reveals purchasing marketing campaign advertisers which product adverts are being blocked by unfavourable key phrases.
The report additionally identifies the extent at which the battle arose, which is outlined because the battle stage. As a result of nature of how key phrases are utilized in purchasing campaigns, conflicts will at all times happen at both the marketing campaign or advert group stage.
This report ought to assist advertisers save time by rapidly figuring out errors, and enhance efficiency by stopping adverts from being blocked unintentionally.
Advertisers can entry the product unfavourable key phrases battle report by following the steps under:
- Navigate to the product adverts part of the reviews tab.
- Choose the Product unfavourable key phrase conflicts report below the Product adverts part on the left aspect of the Experiences tab.
- Choose your alternative of columns to incorporate within the report.
- Click on Run or Obtain to generate the report.
The brand new report is offered now to all advertisers.