Assembly is a bespoke agency created by Edelman that combines public relations, digital, social, measurement and creative on behalf of Microsoft. Edelman and 3 Monkeys Zeno are both parts of Daniel J. Edelman Holdings.
The move to Assembly consolidates consumer PR into a broader mix of PR disciplines that the agency already handles in the UK, PRWeek understands.
“We feel it is now the right time to consolidate our consumer and commercial communications work in the UK in to one agency partner,” A Microsoft spokesperson told PRWeek.
“We’d like to thank 3 Monkeys Zeno for their outstanding work and partnership over the past 10 years. And we look forward to working with Assembly on our consumer business moving forwards.”
3 Monkeys Zeno UK managing director Christine Jewell told PRWeek the Microsoft account win was “one of the defining moments in the 3 Monkeys story”.
She added: “We have put our all into the work and feel privileged to have been the consumer PR partner through a decade of tremendous change, both for the organisation and the tech sector itself.”
“Ten years is a good innings by any agency standard and we are very proud of the work we have done together over that time, and especially of the many award wins. It makes sense to consolidate the consumer work into Assembly, our sister agency.”
3 Monkeys Zeno won the Microsoft consumer PR account from Red Consultancy in 2009. A year later it added the UK trade PR account, also from Red Consultancy.