By Anu Adegbola
Publication Date: 2026-04-21 13:00:00
Microsoft is rolling out a suite of updates across Microsoft Advertising to help brands stay visible — not just to people, but to AI agents increasingly making decisions on their behalf.
What’s new. The update spans measurement, commerce, and media, with new tools designed to help advertisers show up in AI-driven experiences and transactions.
On the ads side. Microsoft is introducing AI Max for Search campaigns, which expands query matching and personalizes ad delivery across AI surfaces like Copilot and Bing. It’s also launching “Offer Highlights,” new ad formats that surface key selling points — like free shipping — directly within AI conversations.
Zoom in:
- Expanded AI Visibility in Microsoft Clarity shows how brands appear in AI-generated answers, including which content gets cited and where competitors outperform.
- New Universal Commerce Protocol support in Microsoft Merchant Center structures product data so AI agents can discover…