In the Apple Breakfast column, last week’s notable news is highlighted, including Microsoft’s bold claims about the speed of their latest Surface devices compared to the MacBook Air M3. Microsoft’s marketing tactics seem to be aimed at proving they are better than Apple, even though Apple’s focus is on design, security, privacy, and the user experience of macOS.
The comparison between Surface devices and the MacBook Air M3 seems forced, especially since Microsoft is not comparing their devices to the latest MacBook models or chips. Speed tests do not fully capture the appeal of Macs, which goes beyond just performance. Apple and Microsoft are very different companies with different strengths, and it might be more beneficial for them to collaborate rather than compete directly.
In the realm of rumors, there are reports about the future of the iPhone, potential features of the M4 processor, and updates on the iPhone SE 4. Additionally, there are software updates addressing Wi-Fi vulnerabilities, bug fixes, and new emoji additions.
Overall, the column suggests that Microsoft’s comparative marketing campaigns are more about generating controversy and publicity rather than presenting a clear decision-making process for consumers. The focus should be on each company’s unique strengths and finding ways to work together rather than against each other. The article wraps up by highlighting upcoming Apple events and encouraging readers to stay updated through newsletters and social media channels.
Article Source
https://www.macworld.com/article/2339648/microsoft-apple-surface-speed-claims-m3-processor.html
