Microsoft is now integrating shopping directly into Copilot

Have you ever wanted to save approximately three seconds and two mouse clicks when shopping online? Microsoft has something special just for you. The company just introduced something called at the NRF 2026 retail conference. This is exactly what it sounds like. It’s a shopping assistant embedded within Copilot.

The feature is rolling out now in the US and , Shopify, Stripe and Etsy. It lets people complete purchases directly inside of Copilot without having to withstand the grueling experience of being redirected to a retailer’s website. Participating partners include Urban Outfitters, Anthropologie and Ashley Furniture.

The retailers remain the actual merchant of record, so they’ll still get customer data and all of that jazz. Microsoft controls the interface.

We don’t know what kind of safeguards are in place to prevent the AI from hallucinating its way into buying you a giant bounce house when you wanted to order some Bounce dryer sheets. Engadget has reached out to Microsoft to…