Microsoft announced the launch of Microsoft Cloud for Retail, another sign of the largest cloud providers targeting specific industries and sectors.

The announcement, made at NRF 2021, its annual retail jamboree, aims to help brands enable what Microsoft calls “smart retail”.

As Shelley Bransten, corporate vice president, global retail and consumer goods, Microsoft written downThis includes “using digital solutions to get to know customers better, empowering employees in new ways, providing an agile and resilient supply chain, meeting customers where they are, and ultimately helping to redefine the future of [the] Retail store. “

Microsoft announced it had seen four trends in retail that Covid-19 accelerated in 2020 and, more importantly, will continue into 2021. The first focus is on data explosion and usage, with 90% of retail data being unstructured. Second, sustainability and e-commerce are still top …

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