By Christopher Carey
Publication Date: 2025-11-28 14:00:00
Microsoft has confirmed that its flagship tech conference, Ignite, will return to San Francisco in 2026.
While City officials have celebrated the news, highlighting the conference’s economic impact (this year’s event drew 20,000 attendees and generated an estimated $68 million) – not everyone is happy.
A review of Reddit and other online forums shows that Moscone Center logistics, the city’s socio-economic challenges and an overfocus on AI at conference sessions are turning some participants off.
“If they’re having it again in San Fran they need to fix all the security issues and restructure how it all setup,” one Reddit user posted.
“The hub and sessions need to be near each other not all over the place.”
Moscone Center Issues
The Moscone Center, San Francisco’s main convention venue, drew sharp criticism from attendees.
Many described the venue as “spread out,” “difficult to navigate,” and “overly complex”, with…
