By Nick Farrell
Publication Date: 2025-12-18 09:39:00
Edge gets the hard sell in new browser wars
Software King of the World, Microsoft, is once again trying to stop users from downloading Google Chrome, and nobody who has watched this industry for five minutes will be shocked.
We have seen this play before, and it sits neatly alongside Apple’s long-running efforts to herd users into Safari and keep them there.
According to Windows Report, Microsoft has started showing a new banner when users open Chrome’s download page inside Edge.
“If you open the Chrome download page in Microsoft Edge, you may see a new banner at the top,” the report said.
Instead of the usual Edge-versus-Chrome performance waffle, Microsoft now focuses on protection. Microsoft has flirted with this angle before, framing its browser as the sensible adult choice while quietly nudging users away from rivals. It mirrors Job’s Mob’s Safari-versus-Chrome messaging, which leans heavily on privacy, tracking, and fingerprinting fears.
In this…
