Microsoft draws up devices strategy for partners

Alvaro Celis (Microsoft)

Credit: Microsoft

Microsoft has drawn up a blueprint for channel growth in 2019, triggered by Windows 7 end of support, emerging business models and partner innovation.

The rallying cry for technology providers comes as the clock ticks down on the vendor’s iconic operation system, as the date of 14 January 2020 looms large for businesses.

Coupled with changing buying patterns, through subscription-based purchasing, and the need for innovation through the channel heightens.

“Computing is getting embedded in every person’s life,” said Alvaro Celis, vice president of worldwide device sales at Microsoft, when speaking to ARN during a tour of Australia.

“Whether in our homes, in our cars, at our places of employment, in our stadiums, in our entertainment centres – every industry, from precision agriculture to precision medicine, from autonomous cars to autonomous drones, from personalised retail to personalised banking, are all being transformed.

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