By Luis Rijo
Publication Date: 2025-11-16 19:38:00
Microsoft published guidance on November 13, 2025, outlining five analytical strategies for e-commerce businesses preparing for Black Friday and Cyber Monday using its Clarity behavioral analytics platform. The announcement comes 15 days before Black Friday on November 28 and 18 days before Cyber Monday on December 1, according to dates confirmed by major retailers.
Josh Silverbauer, Head of Analytics and CRO at From the Future, authored the guidance detailing how retailers can leverage real-time monitoring, heatmap analysis, funnel tracking, user segmentation, and campaign performance measurement during the year’s highest-traffic shopping period. The strategies address specific technical challenges e-commerce sites face when traffic volumes surge beyond typical patterns.
Real-time monitoring capabilities form the foundation of the recommended approach. Clarity identifies critical user experience issues including dead clicks on non-interactive elements, rage clicks…