By TOI Tech Desk
Publication Date: 2026-01-25 04:07:00
Microsoft CEO Satya Nadella has offered his take on corporate rivalry at a time when the tech industry is witnessing a high-stakes AI arms race. During a recent discussion on the sidelines of World Economic Forum 2026 in Davos, Switzerland, the tech executive invoked a philosophy by billionaire investor Peter Thiel and connected it with the current state of the industry, suggesting that the key to Microsoft’s success in 2026 is actually becoming less focused on its rivals.Nadella’s comments come at a “pretty intense time” for the tech giant, which has seen a growing competition multiple times – also since Nadella joined the firm in 1992. When asked about the increasing competition in the AI-first world, Nadella said he prioristises his thinking about what Microsoft customers want.
“The question that I always go back to is what’s the brand identity that Microsoft has and the brand…