Microsoft Azure updates with WhatsApp Business Platform now accessible for Azure-built applications

Azure Communication Services Advanced Messaging is now widely available, allowing developers to send and receive messages through third-party social messaging platforms like WhatsApp Business Platform. This new messaging service helps businesses create intelligent B2C communication workflows, enabling them to reach more customers at scale and provide secure and reliable communications worldwide. By integrating Azure with WhatsApp, businesses can easily communicate with WhatsApp users directly from their Azure apps, improving their ability to connect with their target audiences who prefer simple, personalized, and secure interactions with their favorite brands. Developers can seamlessly connect apps and bots to communicate with customers programmatically, taking advantage of the global reach, security, and scalability benefits of using Azure. With Azure Communication Services Advanced Messaging, developers can build conversational workflows for key customer scenarios, such as sending appointment reminders, transaction receipts, shipping updates, or one-time passcodes, and providing real-time support to resolve customer issues promptly. By combining Azure OpenAI Service and Azure Communication Services Job Router with the WhatsApp Business platform, developers can analyze and route messages more efficiently, leading to faster, more personalized communication and enhanced customer service. Additionally, developers can create multi-channel experiences with WhatsApp and other communication channels, such as SMS, email, chat, voice, and video, using Azure Communication Services. To get started, businesses can register their WhatsApp Business Platform account and explore the technical documentation provided by Azure.

Article Source
https://azure.microsoft.com/en-us/updates/whatsapp/