Microsoft Azure customers now have access to NIQ Activate to utilize the scalability, reliability, and agility of Azure for application development and business strategy. NielsenIQ (NIQ) announced the availability of NIQ Activate on Microsoft Azure Marketplace, allowing customers to benefit from the productivity and reliability of the Azure cloud platform.
NIQ Activate assists retailers and consumer packaged goods companies in leveraging data insights and personalization to enhance collaboration, drive performance, and improve targeted interactions. The platform enables CPG companies to define audiences, gain insights from data sources, plan and execute campaigns, and measure results.
This collaboration aims to empower businesses to make better decisions faster and create meaningful interactions for retailers, suppliers, and customers. NIQ Activate in Microsoft Azure Marketplace offers benefits such as a simplified procurement and billing process, accelerated transactions for existing NIQ customers, global expansion to 141 markets, and the ability to allocate Azure Marketplace purchases toward cloud budget commitments.
The platform helps retailers create value and accelerate growth through retail media, personalized experiences, and actionable insights. NIQ Activate leverages Azure Marketplace’s data and AI capabilities along with customer and sales data to improve customer engagement. Microsoft Azure views this partnership positively, providing exposure to cloud customers worldwide and offering quality experiences from trusted global partners with solutions that seamlessly integrate with Azure.
NielsenIQ is a leading consumer intelligence company that merged with GfK in 2023. With operations in over 95 countries, NIQ offers Full View™, delivering comprehensive consumer insights through advanced analytics and next-generation platforms. The collaboration between NIQ and Microsoft Azure Marketplace aims to drive innovation in the industry and empower businesses to make informed decisions for successful interactions with retailers, suppliers, and customers.
Article Source
https://www.01net.it/niq-activate-platform-now-available-on-microsoft-azure-marketplace-2/
