By Pure Xbox
Publication Date: 2026-08-24 18:45:00
Anyone up for some new Xbox merch?
Microsoft has announced a new range of t-shirts, sweaters, hoodies and hats today that are “inspired by the history, creativity, and community that have helped shape XBOX over the past 25 years”, from 2001 all the way up to 2026.
The new range is split into three categories — Gloss, Est.01, and Blood Gulch — and they range from basic designs with the new Xbox logo or literally the words “Est.01” on the front, to quite elaborate offerings that highlight the history of the brand. The Blood Gulch Hoodie is probably our favourite of the bunch here at $74.99.
Here’s just a small sample of the kind of “Xbox Gear” on offer so far:
If you’re interested, you can head over to the Xbox Gear website right now to see what’s available, and Microsoft says that “additional drops” are already planned that will “continue to offer new ways for fans to celebrate the moments, memories, and community that have shaped XBOX over the past 25 years”.
Don’t forget…

