By Anu Adegbola
Publication Date: 2025-12-01 21:00:00
Microsoft Ads introduced two updates that could significantly improve campaign management and reporting for advertisers.
The changes:
- Asset-level disapprovals: Ads will now be disapproved at the asset level—whether a single image, headline, or text line—allowing the rest of the ad to continue running. This reduces wasted spend and prevents entire campaigns from being paused due to a single issue.
- Conversion reporting transparency: Advertisers can now measure the average time it takes for 90% of conversions—online or offline—to be recorded after a click. This provides critical clarity for evaluating campaign performance and optimizing bidding strategies.
These updates address two longstanding pain points for advertisers: wasted spend due to ad disapprovals and uncertainty around conversion lag.
Why we care. These updates directly reduce wasted spend and improve data accuracy. Asset-level disapprovals mean a single problematic headline or…
