Microsoft Ads API adds PMax controls

Microsoft Advertising adds deeper search-to-landing-page reporting and more controls for programmatic Performance Max management.

Microsoft Advertising is expanding its API with a new Search Term Landing Page Report, campaign-level device exclusions for Performance Max and support for LinkedIn segment targeting.

The update is most relevant to agencies, software vendors and advertisers that manage Microsoft Ads programmatically. It gives those teams more data about where search traffic lands while adding another way to constrain automated Performance Max delivery.

Key Takeaways

• Microsoft Advertising has added a Search Term Landing Page Report to its API.
• Performance Max campaigns can now use campaign-level device…