Meta has provided a new overview of the AI back-end that’s powering its ad targeting process, in order to provide more context as to how its ad systems are evolving, and driving better results for ad partners.
In the new explainer, Meta shares that its ad system now uses three separate AI-powered functions to deliver ads to the most receptive audience across its apps.
These three systems have been trained on Meta’s ad database,…
Article Source
https://www.socialmediatoday.com/news/meta-ai-ad-targeting-system-overview-lattice-andromeda/743763/
