Meta and Google are offering Hollywood studios millions of dollars in hopes of securing licensing deals to enhance their AI-generated video models, as reported by Bloomberg. While the exact amounts offered are undisclosed, reports suggest that “tens of millions of dollars” have been proposed, with uncertainty surrounding the outcome of the negotiations.
According to the article, Netflix and Disney have shown reluctance to license their content but have expressed interest in alternative forms of collaboration. On the other hand, Warner Brothers Discovery has displayed a willingness to license certain programs to the tech giants.
Both Meta and Google have remained tight-lipped regarding these potential partnerships, with a Meta spokesperson declining to comment and Google yet to respond to inquiries. The companies are aiming to leverage these deals to advance their video generation tools, with Google recently showcasing a text-to-video model called Veo and enlisting Donald Glover to endorse its capabilities. Goal is also exploring AI-generated video technology.
In the realm of AI, there is a competitive race among companies to secure licensing agreements with media firms. OpenAI and NewsCorp recently announced a comprehensive deal to integrate news content into ChatGPT. Meta is also considering compensating publishers for access to news, photos, and videos to train its AI models, as reported by Business Insider.
However, concerns have arisen within the entertainment industry regarding the potential implications of such partnerships. While AI editing tools offer certain benefits, there is apprehension about how AI companies may utilize creative content. This issue was highlighted when Scarlett Johansson accused OpenAI of replicating her voice for the “Sky” voice assistant on ChatGPT after she declined to collaborate with the company. OpenAI has denied attempting to imitate Johansson’s voice, although clarification from Sam Altman, the company’s CEO, is still pending.
In conclusion, Meta and Google are actively pursuing licensing agreements with Hollywood studios to enhance their AI-generated video models. These potential partnerships have the goal of advancing video generation tools and technologies. However, concerns exist within the entertainment industry about the potential misuse of creative content by AI companies, highlighting the need for transparency and accountability in these collaborations.
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https://www.engadget.com/meta-and-google-want-to-make-ai-deals-with-hollywood-studios-220033138.html