If you’re on TikTok just for the videos, you’re missing out on something. There are some TikToks that are so quiet and humble that just a quick dip into the comments section can explain their presence on your For You page, and it’s well worth it.

TikTok’s comment culture is just like the For You Page, endlessly self-referential and overwhelmingly complex. For companies like TikTok, the comments are valuable information. For YouTubers, they mean engagement metrics and a self-promotion website and …

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