By Sarah Berry for WebFX
Publication Date: 2026-03-13 13:00:00
Search – and shopping – is changing.
With Perplexity, consumers can buy what they need without ever leaving the platform. For e-commerce stores, this AI-powered shopping experience opens a new revenue channel.
And it starts with the Perplexity Merchant Program, which WebFx dives into here.
What is the Perplexity Merchant Program?
The Perplexity Merchant Program is like Google Merchant Center – businesses can share their product catalog, including reviews, prices, and specs, so Perplexity can deliver the most relevant and up-to-date product options to searchers.
Consumers can then purchase these products, with Pro users being able to complete their purchase within Perplexity using the “Buy with Pro” feature, which also includes free shipping.
Who is eligible for the Perplexity Merchant Program?
Companies must sell and ship to the U.S. to be eligible for Perplexity’s Merchant Program. Businesses can apply to join the program by completing the official application form.
Completing the form takes less than five minutes and only requires:
- Your brand name
- Your website
- Your name
- Your email
- Your vertical (like home goods)
Do products outside Perplexity’s Merchant Program appear in results?
Yes – for Shopify stores, at least.
