Media agencies are finding more uses for AI to automate routine campaign tasks, but when it comes to creative content, the technology still fails to impress.
At the Digiday Media Buying Summit in Nashville, agency leaders said generative AI still falls short in delivering high-quality creative output, even as more companies leverage AI to optimize and streamline media operations.
David Dweck, svp of paid media at Wpromote, shared how his media agency leverages AI from companies…
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https://digiday.com/media-buying/media-agencies-are-finding-new-uses-for-ai-while-ai-generated-creative-still-lags/