McDonald’s is ending its test of AI-powered voice ordering at 100 drive-thru locations following viral videos of order mix-ups. The fast food chain partnered with IBM in 2021 for the system, but after a review, they have decided to retire it. Despite this, McDonald’s stated that they will continue to use IBM products, and AI experiments will continue in the future.
Videos circulating on TikTok showed the AI system making mistakes such as picking up orders from the wrong cars and creating unusual food combinations like ice cream with ketchup and butter. However, McDonald’s acknowledged that AI technology still plays a role in the future of their restaurants and will explore other scalable solutions. The company plans to make a decision on a new voice ordering system by the end of the year.
McDonald’s decision to end the AI pilot comes amid a trend of restaurant chains adopting AI technology for faster operations and cost savings. Other major fast food brands like Chipotle, Wendy’s, Carl’s Jr, Taco Bell, and Pizza Hut have already implemented AI systems in their establishments. Yum Brands, the owner of KFC, Pizza Hut, and Taco Bell, has also embraced AI technology as a key component of their operations.
Overall, McDonald’s is looking to enhance their restaurant technology and streamline their ordering process while also ensuring accuracy and efficiency. The company remains committed to leveraging AI solutions in the future, despite the setback with the recent voice ordering system pilot.
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https://www.aljazeera.com/economy/2024/6/19/mcdonalds-scrap-ai-pilot-at-drive-through-outlets-after-order-mix-ups