AWS has recently launched the AWS Marketplace and AWS Partner Central Integration Map to help AWS Partners optimize their experience in linking accounts, solutions, and opportunities. The mission is to facilitate easier connections between partners and enhance their ability to leverage their expertise. The AWS Partner Network (APN) along with AWS Marketplace serve as the preferred route to market, empowering partners to deliver unique value to millions of AWS customers.
Partners who have linked their AWS Marketplace and AWS Partner Central accounts are reaping benefits such as increased operational efficiency and an enhanced publishing experience for over 300,000 customers on AWS Marketplace. The integration offers a centralized view of analytics and insights that track the performance of the partner’s AWS business, providing valuable information on sales pipeline status, AWS Marketplace engagement score, new investments, cash requests, and marketing campaign effectiveness.
One partner, HashiCorp, has seen significant improvements in visibility, time savings, deeper insights into offers, and quicker incentives through the integration between AWS Marketplace and AWS Partner Central. Tricia Apperson from HashiCorp highlights the advantages of centralized analytics and insights in accelerating the growth of their relationship with AWS.
Partners are encouraged to start linking their AWS Marketplace and AWS Partner Central accounts to take advantage of benefits such as connected access, AWS Marketplace analytics and insights, linking solutions to product listings, and associating AWS Marketplace private offers with ACE opportunities. This integration helps partners make data-driven decisions and strategize more efficiently.
Overall, AWS is committed to enhancing the partner experience by simplifying interactions with AWS Marketplace, ultimately reaching a wider customer base. The integration provides partners with the tools they need to succeed in the AWS ecosystem and grow their business effectively.
Article Source
https://aws.amazon.com/blogs/apn/accelerate-your-aws-marketplace-and-aws-partner-central-integration-journey/