Mattel launches SpaceX autos as new Matchbox toys and collectibles

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July 20, 2022

— SpaceX rockets and spacecraft will quickly be tagged with a brand new tag: Made by Mattel.

The worldwide toy firm has struck a multi-year settlement with Elon Musk’s industrial area firm to develop and commercialize toys impressed by SpaceX’s launch autos. The primary merchandise underneath the partnership will launch in 2023 as a part of Mattel’s Matchbox line of die-cast vehicles, in addition to by way of Mattel Creations, collaborative and direct-to-consumer platform.

The collaboration marks SpaceX’s first-ever cope with a worldwide toy firm.

“At SpaceX, we consider {that a} future the place humanity is out among the many stars is inherently extra thrilling than one the place we’re not,” mentioned Brian Bjelde, vice chairman at SpaceX, in a press release. “We stay up for working with Mattel to encourage the subsequent era of area explorers and lovers.”

The announcement was made on Worldwide Moon Day, the 53rd anniversary of Apollo 11’s first moon touchdown. Among the many autos SpaceX is at present growing is a model of it Spacecraft for use as a lander as a part of NASA’s Artemis program and the subsequent missions to the lunar floor.

The information additionally got here on the eve of San Diego Comedian Con, the place Mattel is among the exhibitors.

“We satisfaction ourselves on our skill to create merchandise and experiences that honor cultural moments and encourage humanity,” mentioned Nick Karamanos, SVP Leisure Partnerships at Mattel. “As area exploration advances sooner than ever, we’re excited to associate with SpaceX and assist spark limitless area explorer play patterns in all youngsters.”

No particulars had been launched about what particular SpaceX units could be coming subsequent 12 months, apart from that Mattel Creations’ line would characteristic “elevated collectibles.”

Though a primary for SpaceX – the corporate thus far solely licensed a model building Creating desktop variations of a few of its autos – this is not Mattel’s first foray into the world of area journey and exploration, and even SpaceX missions.

Earlier this 12 months, the toy firm labored with the Worldwide Area Station Nationwide Lab to ship two Barbie dolls to the perimeter outpost to encourage ladies to think about careers in aerospace and engineering. Mattel’s has additionally created Barbie dolls modeled after actual life astronauts and cosmonauts Sally ride, Samantha Christoforetti and Anna Kikinand NASA mathematicians Catherine Johnson.

Underneath its Scorching Wheels model, Mattel has partnered with the Jet Propulsion Laboratory to provide miniatures of NASA’s Curiosity and Endurance Mars Rover. The corporate additionally celebrated the launch of a Tesla Roadstar on the maiden flight of SpaceX’s Falcon Heavy rocket with the discharge Hot Wheels toy versions of Musk’s remote-controlled electrical sports activities automobile.

Matchbox has additionally bought space-related autos relationship again many years. In recent times, the model’s toy vehicles have included these of NASA Space Exploration Vehicle (SEV) and as a part of its Sky Busters line of plane, a die-cast model of Sierra Space’s Dream Chaser small area aircraft.

At San Diego Comedian-Con, which begins Thursday (July 21), Mattel is reintroducing Main Matt Mason, a late 1960’s astronaut motion determine. The refreshed spaceman is a part of the Mattel Creations Again in Motion collectible set.

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