Mattel Inks are partnering with Elon Musk’s SpaceX to supply a line of toys


The corporate’s Cargo Dragon spacecraft taxis to the launch pad in Florida on a Falcon 9 rocket.


mattel signed a multi-year contract Elon Musk’s SpaceX goals to develop a line of toys impressed by the area firm, the businesses introduced on Wednesday.

“As area exploration advances sooner than ever, we’re thrilled to associate with SpaceX and assist awaken limitless play patterns for the area explorer in each youngster,” stated Nick Karamanos, Mattel’s senior vice chairman of Leisure Partnerships, in a press launch.

The monetary phrases of the transaction weren’t disclosed.

The El Segundo, California-based toy firm expects to start out releasing the SpaceX product line in 2023. The partnership was introduced forward of the anniversary of the primary human touchdown on the lunar floor in 1969.

SpaceX has lengthy offered merchandise by way of its personal web site, however these gadgets have usually been restricted to shirts, jackets, and different equipment like hats and luggage.

With assist from Mattel, SpaceX can dive into initiatives like plush, dolls, or constructing kits with an skilled toymaker. The collectible market has turn out to be a profitable area for Mattel and different firms, together with Hasbro and Funkosubsequently, unique licensing agreements for sure popular culture manufacturers with notable fan bases have gotten more and more vital.

The partnership comes simply months after Mattel sent two Barbie dolls into space in a collaboration with the Worldwide Area Station Nationwide Lab to encourage ladies to contemplate careers in aerospace, engineering and STEM topics.

The toy firm, which has undergone a revitalization underneath CEO Ynon Kreiz over the previous 4 years, has entered right into a collection of strategic licensing offers to bolster its enterprise. Mattel introduced this in January regained the lucrative Disney Princess license from competitor Hasbro and in 2023 will start promoting toys primarily based on standard Princess characters from the Home of Mouse, equivalent to Anna, Elsa and Merida.

Mattel declined to remark additional as the corporate will report second-quarter outcomes after the market shut on Thursday.

A SpaceX consultant additionally didn’t instantly reply to a request for remark.

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