Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone

In two photographs taken for the fashion retailer H&M, the model Mathilda Gvarliani is seen posing in a white tank top and jeans. The images look like takes from the same shoot, but one of the photos shows the real Ms. Gvarliani, and the other is an artificially manipulated image of her.

Published this week in The Business of Fashion, an industry news outlet, one of the images shows Ms. Gvarliani clutching the waistband of her jeans, and the other shows her “digital twin” with her arms…