Cloud computing and virtualization remain in the top 10 technology trends in the media and entertainment industries, according to Devoncroft Partners. Big broadcast poll (BBS).

Why is that? And what does that mean in practice?

The motifs are almost purely business-oriented. Virtualization already offers the advantages of higher utilization, greater flexibility, easier maintenance and management, and the ability to quickly introduce new services in the company.

Case Study: A few years ago Ross Video consolidated its corporate network of around 60 physical servers providing everything from email to ERP services on the same number of virtual machines (VMs) running on just 5 hosts. The company did not experience any deterioration in service, but instead saw massive savings in electricity, cooling, space requirements and an increase in availability and ease of administration.

No wonder that our customers want to realize the corresponding advantages for live production.

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