Even if CES 2021 will be completely virtual this year, that doesn’t stop LG from being a little extra with their OLED demos. This year the company founded not one, not two, but two three eye-catching demos its 55-inch transparent OLED display.
Of the three, the latest demo is an elaborate sushi bar setup. The display doubles as a contactless, physical barrier between chef and guest and as a means of scrolling through the menu or watching videos. At the same time, it doesn’t completely obscure your view of the chef preparing your meal – which is the coolest thing about eating in a sushi bar. Suitable given the impact of the pandemic on indoor eating.
The company also plans to demonstrate how the display can be useful in subway cars. Specifically, replacing wagon windows with a transparent display so drivers can view information such as subway maps, weather and news while seeing the sights. It’s a cool concept, although probably better for areas with beautiful scenery rather than the crispy NYC subway tunnels. LG demonstrated something similar in Beijing and Shenzen earlier this year.
LG is also creating an “intelligent bed”, the transparent OLED of which is built into a frame that can be placed at the foot of the bed. The idea is that you can press a button and the display pops out of the frame to “show information or TV content in different screen ratios”. That does not make quite It’s just as useful as the sushi bar or the subway, but it’s aimed at people who want to watch TV or a movie in bed and see the rest of the bedroom at the same time. Technically, however, the frame is portable, so in theory you could port it to other rooms where that transparency might be more helpful. (Still as with Xiaomi’s transparent TVIt’s unclear exactly who is asking for transparent TVs in their homes.) LG is also embedding something called Cinematic Sound OLED (CSO) in the frame itself to eliminate the need for external speakers.
LG isn’t afraid to try their cutting-edge display technology – and we have it seen its transparent OLED before. This time it is more like LG trying to argue how transparent OLEDs can fit into everyday life. The thing about transparent displays is that you expect them to work how Minority reportThings like ambient light can make images appear washed out. However, LG claims that its transparent OLED does not require backlighting and offers 40% transparency – an increase over the 10% transparency that LG says is typical of current transparent LCDs. It’s rightly cool technology, although it is ridiculously expensive at the $ 18,750 on the LG website. In any case, LG is at least not the $ 87,000 to go for his 65-inch rollable OLED television.
It’s a bummer that we can’t see these demos in person. LGs have CES displays historical been pretty amazing. The good news is that everyone, including the public, will be able to view the demos virtually starting January 11th.