This story is part of CESHere our editors bring you the latest news and the hottest gadgets of the fully virtual CES 2021.

CES 2021 Coming soon, but LG couldn’t wait to bring the newest four-letter word to the TV world. The manufacturer known for excellent OLED televisions like the CX series, comes out with a new line of televisions called QNED. Based on the more common LCD TV Technology instead OLEDQNED combines the advantages of its Nanocell technology with Quantum dots for improved color, contrast and brightness according to LG.

QNED TVs will occupy the top end of LG’s LCD TV lineup in 2021, but company representatives have been careful to ensure that they don’t deliver the same picture quality as their OLED TVs. LG hasn’t announced any new 2021 OLED TVs but is expected to do so closer to CES.

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QNED is just a letter away QLED, a technology touted by Samsung and TCL with broadly similar fundamentals (LED-LCD backlight and quantum dots), so confusion is inevitable. LG says its QNED TVs will be using it Mini LED backlight technology, similar to TCLs 6 series and 8 series QLED televisions, which in turn improve brightness and contrast compared to conventional LED backlights. Samsung hasn’t announced mini LED TVs yet, but does market wall-sized, ultra-high quality TVs that use them MicroLED Technology.

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LG has not yet provided much additional information about its QNED devices. It wasn’t specified exactly how nanocell and quantum dots would work together (both technologies traditionally focus on improving color) or provide more specifications – other than the televisions would have “up to” 30,000 mini-LEDs and 2,500 local dimming zonesprobably in the largest sizes. It was also not disclosed exactly which models QNED use or what screen sizes and resolutions (4K and / or 8 THOUSAND) they will have. Company officials promised more details closer to CES; LG has scheduled a press conference for January 11th.

Meanwhile, TV buyers are facing another confusing, similar-sounding brand name. At CNET, we’ll do our best to unravel it as soon as we get more information. However, comparing QNED to QLED and other high-end LCD TVs or OLED TVs is the biggest question and ultimately that answer has to wait for reviews. Stay tuned.

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