LG is having a busy CES 2022 and the show hasn’t even started yet. The company has already revealed two whimsical OLED concepts and a couple of strange televisions, but today made its most significant announcement to date with the introduction of OLED EX, the next generation of its OLED display technology.
OLED EX (unfortunately EX stands for Evolution and eXperience) promises to increase maximum brightness, improve image quality and enable smaller display frames. The underlying technology – millions of individual self-luminous pixels – hasn’t changed, but the use of one has isotope The so-called deuterium in combination with algorithmic image processing can increase the brightness compared to conventional OLED displays by up to 30%, claims LG.
As boring as that sounds, the science behind it is actually pretty fascinating. LG found a way to extract deuterium, a rather rare one isotope (there is one deuterium atom in 6,000 hydrogen atoms), which is twice as heavy as hydrogen from water, and then applied to the OLED elements of his television. LG says stabilized deuterium compounds Leave the display emits brighter light while improving efficiency over time.
With the second change, LG uses a “personalized” machine learning algorithm that predicts the use of each light-emitting diode (on up to 8K televisions) based on your viewing habits and then “regulates the energy input of the display more precisely”. express the details and colors of the video content being played. ”
Picture quality isn’t the only improvement on OLED EX televisions; LG says the new screen technology makes it possible to reduce the thickness of the screen bezel from six millimeters to four millimeters on 65-inch televisions. That might not be a huge improvement, but on this scale, even the smallest reduction makes a difference.
Perhaps the best part of LG’s announcement is that OLED EX is not a concept, nor is it just found in prototypes – the new display technology will be used in every OLED TV from the very beginning that will be in Samsung’s Paju, South Korea and Guangzhou, China will be manufactured the second quarter of next year. LG hasn’t said when it will release the first OLED EX products, but according to the noises it could be as early as mid-2022. We took care of details.
“Even though the global TV market was down 12% this year, we still saw OLED sales grow 70%,” said Dr. Oh Chang-ho, executive vice president and head of the TV business unit at LG Display. “With our new OLED EX technology, we want to offer even more innovative high-end customer experiences through the further development of our OLED technology, algorithms and designs.”
I haven’t seen this latest version of OLED in person yet, and since we’re not going to be attending CES (LG appears to be still on board, FWIW) it may be a while before I do, but the promise of a TV that appeals to one of OLED’s few shortcomings – brightness – already got me running into the store to buy popcorn.
But first I might want to see what Samsung has to show at CES. The company has already revealed the tactics it will use to bridge the gap between its QLED panels and LG’s superior OLED displays with something called QD-OLED. By combining elements of Quantum Dot with OLED, Samsung believes it can offer us the best of both worlds: perfect black and incredible contrasts and high levels of brightness (sounds familiar?). Sony, a long-time customer of LG’s OLED panels, is reportedly to be releasing its own QD OLED TVs.
This is all good news for consumers; the TV war is coming to a head, and the result, whoever wins, should be a wider range of products with better picture quality than is available on the market today.