By Evan Clark
Publication Date: 2025-11-17 14:41:00
Levi Strauss & Co. has been AI curious for years — and now it’s jumping into the new machine age and starting to retool both the back and front of house.
The denim giant unveiled three new AI initiatives on Monday that will start to change everything from how it works with vendors to how new sales associates get up to speed on their 501s.
They include:
- An “integrated agentic AI orchestration platform” that is being developed in partnership with Microsoft and is centered around a “super-agent” to simplify and automate work throughout the company.
- Stitch, a mobile app that gives store associates ready and conversational access to product details, operational procedures and training materials.
- And Outfitting, a new feature on the Levi’s app that will power a “Complete the Look” section when shoppers tap on a product.
That puts Levi’s somewhere along the leading edge of AI adoption — a change that could enhance the…
