Levi Strauss Taps Microsoft to Build ‘AI Superagent’ for Operations | PYMNTS.com

The companies said the Azure-native orchestrator will run inside Microsoft Teams and route requests across IT, HR, retail-support and operational sub-agents, forming the core of Levi’s shift toward what it described as a “fan-obsessed, direct-to-consumer first business.”

Levi said the system will centralize employee questions, system lookups and operational tasks into one conversational interface, reducing reliance on legacy navigation and enabling faster support for store associates and corporate teams. Several sub-agents are already deployed, with more planned for the next development cycle.

The project sits inside a broader modernization strategy that includes Surface Copilot+ PCs, GitHub Copilot and Microsoft Intune. Levi is also migrating workloads from on-premises environments…