Google is making big moves in the realm of online shopping with new features designed to help consumers find the best deals. As summer approaches and Amazon Prime Day draws near, Google is expanding its shopping tools to cater to the increasing demand for discounts and savings during designated sale events. A recent Google and Ipsos survey revealed that shoppers are more likely to make purchases on sale days, with many planning their shopping around retailer deal days.
One of the new features introduced by Google is the deals carousel, which showcases the most relevant and popular promotions and discounts across various categories from all retailers. This carousel aims to help shoppers find the best deals of the moment and identify savings in their preferred categories. Additionally, Google is now displaying membership specials and offers, allowing users to compare regular prices with discounted prices for loyalty program members.
Tracking prices has also become easier with Google’s new tools, as shoppers can now receive alerts when the price of a tracked item drops online. This feature is particularly useful for those looking to capitalize on summer sales and find savings on products they have been eyeing for some time. Furthermore, consumers can now access price ranges for thousands of items directly in Google Search, giving them insight into whether a deal is good based on historical pricing data.
Overall, Google’s push to enhance its shopping features comes at a time when consumers are increasingly looking for ways to save money and find the best deals. With the summer shopping season heating up and Amazon Prime Day on the horizon, Google’s new tools aim to make it easier for users to navigate the crowded online marketplace and secure the best discounts available. By offering price alerts, deals carousels, and membership pricing, Google is positioning itself as a valuable resource for savvy shoppers looking to make the most of seasonal sales events.
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https://www.zdnet.com/article/4-ways-you-can-take-advantage-of-googles-expanded-shopping-tools-this-summer/
