It’s that time of year when gamers put their differences aside and band together to lovingly toast the equivalent of video game Christmas: the Electronics Entertainment Expo. Since its opening show in 1995, E3 has become a hub for major industry announcements, new hardware and studio showcases, and of course, a bottomless source of memes. There are always a run-up to hype and speculation about what’s going to happen every year, which is quite sane and angry at times.

E3 has been instrumental in shaping the way audiences interact with studios and developers – even Nintendo’s popular Nintendo Direct streams were a reaction to the long-standing influence of E3 press conferences. Today the E3 is no longer a pure business fair, but an extravagant marketing production that fits in with it Press and Fans. Here’s a look back at the ups and downs of the largest and most famous gaming show in the world.

The 1990s: this is how it starts

1995: $ 299

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