Last week, OnePlus CEO Pete Lau said in a forum post that the company will “further integrate” with Oppobut does not explain how this would work in practice. Now leaker Evan Blass has one document This serves as a conversation memo for use by OnePlus PR and explains the integration in simpler terms.
“With the integration, OnePlus will become a brand within Oppo, but will continue to function as an independent unit,” is the most accurate answer. The memo also states that Lau’s role as Chief Product Officer at Oppo will hold him responsible for Oppo and OnePlus product strategies.
This is not particularly surprising. Here’s what I wrote after Lau’s post last week:
Reading between the lines sounds like OnePlus is essentially being treated like a label from Oppo that maintains a separate consumer-focused operation but consolidates business activities in areas beyond product development.
The memo confirms that this is essentially going to happen and eliminates the need to read between the lines. “By merging the two companies, we will have more resources available to develop even better products,” it says. “It also enables us to work more efficiently.” OnePlus and Oppo had already merged their R&D departments at the turn of the year, so that further integration has more to do with the rationalization of day-to-day business operations.
OnePlus customers shouldn’t necessarily expect too much to change – shared ownership and supply chain led to it similarities between Oppo and OnePlus phones as long as OnePlus exists. But now that OnePlus is loudly acknowledging the relationship instead of acting like a scruffy startup, all eyes will be on the next round of the company’s flagship phones.