Apple CEO Tim Cook may have accidentally slipped the tongue during an interview with Chinese media, Apple said cult of Mac
. Unlike some executives like Nothing’s Carl Pei, who frequently reveals product specs and other news (something Pei has been doing since he’s headed OnePlus), Cook has made it a point to avoid making upcoming Apple devices the subject of leaks .
In the aforementioned Chinese media interview, Cook virtually confirmed Apple is close to releasing an AR/VR mixed reality headset, telling Chinese consumers to “stay tuned” to the product’s arrival.
A good example of augmented reality is the Pokemon Go app
Virtual reality (VR) allows a user to create an immersive fictional environment that a user can enter and interact with. AR or Augmented Reality puts data overlays on real-time video feeds. For example, the video game Pokemon Go is a good example of AR in action. While one of the phone’s cameras is capturing live video of the scene right in front of you, overlays at the top of the screen show scenes of Pokémon in action, so you can track one, stun it, and catch it in your Pokeball.
Rendering of the Mixed Reality Apple headset
Apple’s CEO has always been passionate about AR, and expressed it in his recent interview with Chinese state-affiliated media. As usual, Cook pointed out that Apple is excited about augmented reality. Ironically, Cook himself was opposed to tipsters and leakers revealing specs and other features on unannounced Apple devices. In June 2017, Apple conducted an internal seminar for employees and urged them to stop posting rumored dates
. The seminar? News about this has leaked out!
The latest rumor about the headset is that it can smoothly switch between AR and VR capabilities. This comes from top Apple analyst Ming-Chi Kuo, who works for TF International. Kuo’s track record is stellar, and he can probably tell you today what the Apple Cafeteria’s soup of the day will be three months from now. The smooth switching feature will reportedly be one of the device’s main selling points.
Recently, the headset showed the company’s board of directors. The headset could contain up to 14 cameras that rely on a connection to the iPhone for data processing. The mixed AR/VR headset will come with a new operating system called r/OS for “Reality Operating System”. Early 2021 rumors put the device at a price close to $3,000.
Apple’s mixed reality headset could cost $3,000
To control the device’s navigation, a prototype reportedly used a physical crown or dial, similar to the Apple Watch and AirPods Max, on the side of the visor. Another possibility could be the use of a “thimble-like device” worn on the user’s finger. Analyst Kuo says Apple doesn’t categorize the headset as a gaming platform and it’s made with the best video production yet.
Apple reportedly plans to ship up to 250,000 units in its first year, falling far short of the millions of iPhones, iPads and MacBooks it sells each year. Up to a dozen cameras could help track the user’s hand and head movements. The device may feature two 4K micro-OLED displays and one low-resolution AMOLED display for peripheral vision. Pre-orders are rumored to start in Q2 2023. The retail sale could happen before WWDC 2023 begins next June.
Analyst Jeff Pu expects Apple’s AR-based Apple Glass to go into mass production in the second half of 2024. While the mixed reality headset is grabbing everyone’s attention right now, it’s the AR glasses that many believe will be Apple’s next big thing and could replace the iPhone as the company’s best-selling tech product.
And now Apple CEO Tim Cook says the mixed reality headset is real. It seems that the next few years could be very exciting for Apple fans.