Google has announced the release of the June 2024 Spam Update, aimed at targeting websites that violate Google’s spam policies to improve search results. The update started on June 20 and is expected to take up to a week to fully roll out.
Google regularly updates its systems to reduce spam and low-quality content from search results. Previous updates have targeted websites that generate content solely for search rankings, buy or sell links to manipulate rankings, have poor quality content, or use deceptive techniques. The most recent update was in March, which impacted many spam websites but some AI-generated content still managed to rank well.
Search Engine Journal’s analysis found that some AI spam sites received high visibility in search results, employing tactics like rapid content rotation and AI-generated images. The June spam update is expected to further refine Google’s spam detection capabilities, potentially affecting legitimate websites unintentionally. Fluctuations in search rankings may occur after the update, with websites violating spam policies or relying heavily on AI-generated content likely to see a decrease in visibility.
On the other hand, some websites might benefit from the update by facing less competition from spammy websites in search results. Google advises that the June 2024 Spam Update may take up to a week to fully roll out, and a post-update evaluation on the Search Status Panel will allow website owners to assess the impact on their rankings.
Overall, the June 2024 Spam Update is part of Google’s continuous efforts to enhance search quality by cracking down on spammy websites and improving the user experience. Website owners should monitor their search rankings post-update to understand the impact on their visibility in search results.
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https://www.searchenginejournal.com/google-launches-june-2024-spam-update/520281/