Jim Cramer says don’t trade Apple and Nvidia as money rotates into overlooked stocks ahead of earnings season

Jim Cramer says don’t trade Apple and Nvidia as money rotates into overlooked stocks ahead of earnings season

By Luke Fountain
Publication Date: 2026-01-10 00:01:00

CNBC’s Jim Cramer said Friday that investors shouldn’t read too much into uneventful unemployment data, arguing that a lack of surprises on the labor front is actually giving the market room to reveal the real story: a broad-based rally spreading well beyond last year’s winners.

“When you get an employment report that’s basically uneventful, it allows you to focus on what’s really happening in the market,” Cramer said.

In his view, money is rotating aggressively into overlooked corners of the market, with data storage stocks among the biggest beneficiaries. Companies tied to that theme have delivered what he called breathtaking rallies, even as some of the market’s former leaders struggle to gain traction.

That includes Apple and Nvidia, two stocks that have failed to lift despite strong underlying businesses. Cramer rejected the idea that the trade is over for either name. Instead, he said both companies are still humming along, but have become sources of funds as investors sell winners to buy newer opportunities.

Looking ahead, Cramer said next week will be packed with catalysts, starting with the JPMorgan Healthcare Conference, where he plans to interview a dozen pharmaceutical executives. Historically, the event has been a hotbed for dealmaking, and Cramer said investors should expect a wave of merger-and-acquisition headlines.

On the economic front, Tuesday’s December consumer price index will matter far more than the latest labor data. Cramer said strong signs from…