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It’s official: Heidi is a (large) cult and “an AI Care Partner”? | Health services daily

It’s official: Heidi is a (large) cult and “an AI Care Partner”? | Health services daily

By Jeremy Knibbs
Publication Date: 2026-03-19 04:55:00

If you didn’t make it to Heidi Unlocked in Melbourne today, you’re missing out on a party. Big stage, huge widescreens, booming hip-hop music, wide-eyed Gen Z employees and a big announcement. It’s a sign of the times. It’s AI.


If you didn’t make it to Heidi Unlocked in Melbourne today, you’re missing out on a party. Big stage, huge widescreens, booming hip-hop music, wide-eyed Gen Z employees and a big announcement. It’s a sign of the times. It’s AI.

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