Other organizations go a step further and help patients make therapy appointments. The non-profit Cure black menoffers, for example, up to eight free online consultations. About 70 percent of clients choose to pay for additional sessions, said chief executive Tasnim Sulaiman, a private practice psychotherapist in the Philadelphia area who founded the organization in 2018.

It can be difficult for people of color to find a therapist with a common cultural background. According to the census bureau, about 18 percent of people in the United States identify as Hispanic and 13 percent as Black, but one American Psychological Association report found that only 5 percent of psychologists are Hispanic and 4 percent are black – 86 percent are white. A similar inequality exists between the Social worker and psychiatrist.

Eric Coly, who previously worked in finance, founded Ayana therapy in 2020, about eight years after bottoming out while facing anxiety and depression.

At the time, he struggled to find a therapist who could understand the intersection of his different identities as blacks and immigrants from Senegal who lived in different parts of the world.

“This product should almost cure the way I used to be,” he said.

Ayana, which means “mirror” in Bengali, asks users to fill out a questionnaire designed to capture “your many nuances,” said Mr. Coly, then put you in touch with a culturally competent therapist. The cost of each online session is currently $ 60.

The providers are checked in a process that includes two interviews and reference checks.

While Ayana was created for a variety of races and cultures, as well as for those who identify as LGBTQ, some websites cater to a more niche group of users like Latinx therapy, Therapy for black girls, Therapy for black men, the Asian mental health collective and the National Queer and Trans Therapists of Color Network. Melanin and mental health contains a directory of color therapists, many of whom are in Houston. The Black collective for emotional and mental health, a not-for-profit wellness organization that trains people to respond to mental crisis, has an online directory of a wide variety of black practitioners, including therapists, yoga teachers, doulas, and mediators.

Employers are also increasingly recognizing the need for culturally competent providers. Indeed, Thumbtack and Critical Mass, which are part of the Omnicom Group, recently partnered with Therifythat uses artificial intelligence technologies to match employees with providers in their state. Half of Therify’s nearly 300 online therapists are people of color and 20 percent specialize in serving clients who identify as LGBTQ, said the company’s CEO James Edward Murray, who interviews each provider.



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