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“It’s AI blackface”: Social media account celebrated as Aboriginal. Steve Irwin is an AI character created in New Zealand

“It’s AI blackface”: Social media account celebrated as Aboriginal. Steve Irwin is an AI character created in New Zealand

By Sarah Collard
Publication Date: 2026-01-15 14:00:00

With a shock of dark curls and brown eyes, Jarren stands in the middle of the Australian outback, red dirt at his feet, a snake unfolding before him.

In a series of online videos, the social media star, known online as “Bush Legend,” walks through dense forests or drives along deserted roads in pursuit of wedge-tailed eagles. Many of the videos are accompanied by pulsating percussion instruments and yidakis (didgeridoo).

His voice sounds like a mix of Costa Georgiadis from Gardening Australia and Steve Irwin. His speech is peppered with “mate” and “crikey” as he passionately shares snippets of Australian wildlife with thousands of his followers – from venomous snakes and crocodiles to red-backed spiders and the elusive night parrots, once thought to be extinct.

His followers leave admiring comments, marvel at how he can get so close to the animals and even suggest he needs his own TV show.

But none of it is real. The animal world and the man who presents it are all creations…

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