By Bob Lefsetz
Publication Date: 2025-12-21 16:00:00
So let’s say you want to buy a concert ticket. You search in Google and you see a multitude of offers. All from the secondary market, i.e. scalpers, i.e. brokers. And if it’s a superstar, you may have the ability to purchase a ticket to what is supposedly a sold out show. However, many times the secondary market is offering tickets when primary tickets are still available on Ticketmaster, AXS, whatever ticketing company the promoter is using.
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@thefinanceinfo Rory Sutherland on the We Have a Meeting podcast explains why Google search is getting worse — and why being “#1” on Google isn’t even a win anymore. Search results are now stuffed with ads, so the first thing you click is rarely the best… just the highest bidder. He even paid more for a CTA because it appeared higher on the list, while the Canadian government offered the same thing for far cheaper. And if you search for a hotel? Google shows you five competing hotels before the one you…