By Ruby Stephens
Publication Date: 2025-11-20 15:55:00
If you’ve ever wondered what happens when a luxury house hands its latest It bag to nine very different artists and says, “Go wild”… well, apparently The is what brands are now doing with AI. And honestly? We are in.
Maison Valentino just released a digital project that feels less like a campaign and more like a modern art experiment. The star of the whole thing is the Valentino Garavani DeVain bag, which becomes the protagonist (literally) in nine visual stories created by artists from around the world. Think of it as a cinematic universe, but make it couture.
The first chapter introduces five of the creatives, each of whom puts DeVain into their own artistic language. Let’s take a look.
Related: Valentino’s new Soft DeVain bag is made for the family
1.Thomas Albdorf uses mirror surfaces and sculptural symmetry to bend reality until the bag becomes a kind of optical puzzle – a piece that you want to achieve and…
