By Adam Spatacco
Publication Date: 2026-02-16 20:17:00
Sandisk is currently enjoying a moment in the spotlight as investors flock toward artificial intelligence (AI) memory storage stocks.
Since ChatGPT’s commercial launch on Nov. 30, 2022, shares of semiconductor giant Nvidia (NVDA 2.21%) have rocketed over 1,000%. The artificial intelligence (AI) revolution has ushered in a wave of unprecedented demand for Nvidia’s graphics processing units (GPU) — the hardware backbone on which AI models are trained.
While Nvidia remains king of the AI realm, rising infrastructure spending is becoming a major tailwind for another type of AI chip: memory and storage. Let’s dig into how Sandisk (SNDK 0.72%) is quietly disrupting this pocket of the AI landscape and assess if the company is about to have its “Nvidia moment.”
Image source: Getty Images.
Sandisk’s pivot from flash drives to AI data centers
During the early 2000s, Sandisk dominated the flash memory market, as its chips were often found in digital cameras, gaming consoles, and other consumer electronics. This is similar to Nvidia’s early origins, as the company’s GPUs were initially focused on enhancing visuals for online gaming.
However, developers discovered that Nvidia’s chip architectures are ubiquitous — repurposing this hardware to train and inference AI models. Sandisk is currently undergoing a similar evolution, as its enterprise solid-state drives (SSD) and NAND flash memory services become an integral component of hyperscaler data center stacks.
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