Reddit’s website traffic has seen significant growth of 39% over the past year, with Google search playing a significant role in driving this increase. This trend is likely due to Google’s recent algorithm update that prioritizes discussion forums like Reddit in search results. More people are finding Reddit through Google searches than by directly visiting the website, according to a report from Business Insider.
SEO professionals have noted a steady increase in Reddit feeds appearing in Google’s Forums and Discussions SERP feature. However, there has been a slight decrease in the number of Reddit’s multi-URL discussion and forum features in recent months. Google’s $60 million deal to license Reddit data for AI products has raised questions about the timing of the deal and Reddit’s growing visibility in search results.
For marketers and SEO professionals, Reddit’s dominance in Google search results presents both challenges and opportunities. Some have raised concerns about the credibility of Reddit content, as opinions shared by anonymous users may lack expertise and trustworthiness. On the other hand, there are opportunities for brands to leverage Reddit’s prominence by providing meaningful content that resonates with the community.
Search Engine Journal suggests that while Reddit communities can be critical of self-promotion, businesses that offer value and solutions to users’ problems can thrive on the platform. Marketers should be aware that Reddit threads may outperform expert-written content in search results, but by following Reddit’s guidelines and engaging authentically, businesses can increase visibility and audience engagement on the platform.
Article Source
https://www.searchenginejournal.com/reddit-traffic-up-39-is-google-prioritizing-opinions-over-expertise/520219/