Is Amazon (AMZN) Stock a Once-in-a-Decade Buying Opportunity? | The Motley Fool

Amazon (AMZN 1.17%), the world’s largest e-commerce and cloud infrastructure company, reached an all-time high of $263.99 per share on April 24, 2026. It’s pulled back below $260 as of this writing, but it’s still up nearly 40% over the past 12 months.

Could that rally mark the start of a much bigger move for Amazon? Let’s review its biggest catalysts to see if it’s a once-in-a-decade buying opportunity for patient investors.

Why did Amazon’s stock soar?

Amazon generates most of its revenue from its e-commerce business, but it relies on Amazon Web Services (AWS) for most of its profits. AWS is the world’s largest cloud infrastructure platform, and the segment’s higher-margin revenue enables Amazon to expand its Prime ecosystem through low-margin or loss-leading strategies. It’s also been expanding its smaller integrated advertising business as a secondary, high-margin profit engine alongside AWS.

Today’s Change

(-1.17%) $-3.08

Current Price

$259.96

Key Data…