Investors are currently worried about Amazon‘s (AMZN 1.45%) position in the artificial intelligence (AI) revolution. Even though the company benefits from increased cloud spending on AI computing resources, it has failed to deliver cutting-edge AI models and is growing more slowly than competitors in winning deals, putting pressure on its stock price.
However, as readers will know, Amazon is not just a cloud computing business. It has a vast retail empire worldwide that generated more than $500 billion in revenue last year and is seeing double-digit growth. Here’s why investors should forget about the AI boom, and why Amazon’s e-commerce profit potential makes it a once-in-a-decade bargain right now.
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Underappreciated profit potential in e-commerce
While the focus on AI is on how fast Amazon can grow its revenue, the focus in e-commerce is on how high its profit margin can get. Last year, Amazon’s North American retail division posted a segment profit…
https://www.fool.com/investing/2026/03/24/is-amazon-actually-once-in-decade-bargain-stock/
