iPhone Loses Global Market Share With Apple AI Absent in China

(Bloomberg) — Apple Inc. sold fewer iPhones and lost ground to Chinese rivals last year, reflecting the absence of Apple Intelligence in its largest market outside the US.

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The iPhone slipped a point to 18% market share in 2024, according to Counterpoint Research data. Archrival Samsung Electronics Co. also gave up share to faster-growing Android device makers from China, led by Xiaomi Corp. and Vivo. Apple marked a 2% sales decline for the full year, according…