Interpublic Group (IPG) may be navigating an uncertain future, but it’s still hiring top tech talent in a bid to remain competitive.
The U.S.-based holding company has appointed tech entrepreneur Yaniv Sarig as its global head of AI commerce, with a brief to rapidly integrate agentic AI into its commerce and performance media offering.
It’s the latest top AI position created by an agency group in recent months. Last week, IPG’s crosstown rival Stagwell appointed IBM and Microsoft…
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https://digiday.com/marketing/ipgs-latest-appointment-confirms-ai-chiefs-are-the-latest-holdco-must-have/
